Argo
BRAND ALINGMENT
New Brand
ROLE
Lead UI/UX and Asset Designer for Studio Node
YEAR
2025
MEDIUM(S)
Digital, AR, 3D, Application, Motion Graphics
Goal
This project was for the app division of Southern Utah's Code Camp in 2025.
It aimed to introduce Studio Node to the wider community of Southern Utah and promote a large short-term project.
Designed to show innovation in both design and development to an array of judges for critique and competition.
This goal supported Studio Node's attempt at marketing our skills and services to the public, gaining experience, and working together in a short amount of alloted time.
Concept
Began with an initial brainstorm of how to appeal to the specific rubric of the competition's requirements.
Tasked with conceptualizing and designing a functional UI/UX prototype within a high-pressure, 24-hour development sprint.
Additionally tasked with conceptualizing branding, including logo design, wordmark design, and body copywriting.
Experimented with asset design and motion to reiterate the fun and playful elements Studio Node wished to express in the project.
Result
Managed the UI/UX design in a 24-hour timeframe with the support of Studio Node developers.
Produced key assets to demonstrate the functionality of the application to judges at the end of the competition.
Won 3rd place in the college division of the competition, even though the app was technically not functioning as intended during judging.