Directions Travel Magazine
BRAND ALINGMENT
New Brand
ROLE
Sole Designer at Utah Tech University
YEAR
2024
MEDIUM(S)
Digital
Goal
This project was for the final display of learned skills in publication design.
It aimed to prove a mastery of learned design skills and utilize them in a way to showed cohesion and appropriate application.
Designed to produce a comprehensive 22-paged travel publication to demonstrate mastery in layout design, typography, and high-end print production.
Concept
Began with gathering inspiration from professionally published magazines with similar themes chosen for this design (travel).
Developed a flat plan of the layout of the magazine before developing a systematic flat plan and editorial grid to ensure visual cohesion between long-form articles and high-impact advertisements.
Instituted criticism from peers and faculty to reiterate drafts and replace insufficient assets.
Result
Managed the production of multiple printed full-color copies.
Selected as a benchmark for student excellence; utilized by faculty to demonstrate industry-standard publication design.
Provided guidance to professor on how to engage students in the learning material and experience for future semesters.