Reimagined: The Art of Character
BRAND ALINGMENT
New Brand
ROLE
Sole Designer at Utah Tech University
YEAR
2025
MEDIUM(S)
Digital, Vinyl, Acrylic, Stickers, Risograph, Watercolor, Paper Layering, Woodblock Print, 3D, 3D Printing, Cyanotype
Goal
This project was for the final display of mastery in brand identity and overall design skills.
It aimed to create a cohesive multi-channel visual identity system (print and digital) to demonstrate a high level of project management and stylistic versatility.
Designed to produce a final design showcase to network and connect with local community.
Concept
Began with an exploration of interested design skills that represented the overall passion and design education experienced years prior.
Experimented with concepts and theories that could be significant to the thesis of the overall project.
Collaborated with advising faculty weekly to adhere to timeline and common stipulations.
Additional collaboration with other experts and faculty to gain insight on the scope of the proposed project.
Developed preliminary sketches of characters to begin experimenting with presentation and medium.
Result
Managed the production of a full-scale presentation of the physical collateral (180+ individual pieces) representing original character designs.
Networked with audience using strategic communication to explain the process and purpose of the project.
Demonstrated the impact of character silhouette design and the idea that good characters are easily identifiable regardless of the medium they are presented in.