Utah Tech University CSET Fairs
BRAND ALINGMENT
Existing Brand (Utah Tech University)
ROLE
Lead Designer and Development Assist for Studio Node
YEAR
2025
MEDIUM(S)
Digital, Print, Stickers, AR, 3D, Web
Goal
This project was for potential future students of Utah Tech University's College of Science, Engineering, and Technology (CSET) undergraduate and graduate programs.
It aimed to attract individuals at college fairs around the State of Utah at a pivotal time of college admissions.
Designed to gauge interest in Utah Tech's new CSET programs and collect the contact information of potential students for future correspondence.
This goal supported Utah Tech's new expansion of it's programs, specifically the new CSET graduate programs.
Concept
Began with an initial brainstorm of how to integrate modern technology into a classic college fair booth presentation.
Demonstrated the idea of allowing potential students to interact with a large-format printed poster by scanning an icon with their phones to automatically open an Augmented Reality (AR) web application to view the poster in 3D.
Began with drafts to experiment in placement and layering before adding textural elements and imagery.
Collaborated with Studio Node's development team to integrate the WebAR experience and test the capabilities of the application.
Result
Managed the production and transfer of applicable physical collateral to the head of the event and facilitated the design and hosting of a marketing website for users to learn more about the CSET programs and submit their contact information for further correspondence.
The event had an 800% increase of submissions for information regarding the new CSET graduate programs.